Research shows that there are approximately 83 million millennials who represent over 25% of the country’s population. About 75% percent of millennials share content online, and they make up almost half of the U.S. workforce. HR professionals who want to keep staffing levels stable and their departments functioning smoothly will benefit from knowing how to successfully recruit and retain the millennial generation.
Digital Content and Strategy
Millennials are an online generation who prefer and rely on social media, visual content and digital narratives. The Society for Human Resources Management (SHRM) states that videos are an excellent way to illustrate the employment brand because they tell potential applicants about the job, business culture, company history and corporate values.
Many companies also use brief job tours, employee interviews and company introductions to engage and attract millennial candidates. Millennials appreciate teamwork, innovation, and honesty, so videos are an excellent tool to showcase these values and offer inspiration.
Talent vs. Skill Searches
Employment opportunities and their associated qualifications will continue to evolve as society and technology change. The traditional career model focuses on long-term employees achieving sequential promotions, but many job hunters are developing highly portable and transferable skills sets that offer better value to employers.
Online crowd-sourcing is changing how businesses are funded and staffed. For example, Guru boasts 1.5 million members around the globe who have completed 1 million jobs. Websites like Freelancer offer jobs in everything from digital design to mobile computing to product sourcing.
Knowledge Transfer and Management
Not all millennials are tech wizards, just like not all baby boomers are resistant to change and technology challenged. In fact, many professional baby boomers have advanced technical and organizational knowledge in their areas of expertise.
Gallup, which is one of the leading authorities in business statistics, recommends that organizations study the top talent, conduct experience interviews and establish inter-generational partnerships and knowledge management systems.
Communication and information sharing preferences are changing. For example, the use of internal email is being replaced by instant messaging apps and popular project management platforms like Trello, Asana and Basecamp.
Failing to adjust communication methods and extract the knowledge of senior high-performers will weaken the company’s competitive advantage. However, failing to properly manage employee poaching and chronic turnover will also harm companies in certain industries like the tech sector.
More and more technology-focused employees are changing jobs based on their current situations; thus, they may reapply to work for former employers. Instead of focusing on loyalty and control, companies should embrace recycled hires and take advantage of their insider knowledge.
Recruiting Marketing 101
Recruiting teams and HR professionals must supply organizations with workers for both permanent and project-based positions. They must constantly attract and engage new candidates by screening them for talent and then moving them through talent pipelines and the hiring process.
HR recruiters will need to adopt a social recruiting approach that uses innovative solutions, such as staffing firms, to increase their talent acquisition success rates. Many are using the best practices of applied marketing to find, nurture and persuade talent. HR professionals who adopt engaging and informative recruitment marketing methods will likely enjoy more individual success and contribute to organizational success.
In summary, recruiting and retaining millennials will increasingly require HR managers to take a social recruiting approach. So, what strategies are most important?
- Cultivating inter-generational work relationships
- Utilizing visually stimulating and informative company videos
- Conducting experience-based interviews and job/office tours
- Creating skills-based hiring opportunities
- Taking advantage of current technological trends
- Partnering with a professional headhunter and/or employment agency
- Willingness to rehire talented albeit recycled employees
- Using the best practices of applied marketing
These recruiting and retention strategies and solutions can help your company achieve success with the millennial generation. To speak with a professional recruiter today, please contact Brannon Professionals at 662-349-9194.